CONSUMER BEHAVIOUR
SIMULATION IN VR
Virtual reality as a sales supporting tool.
CONSUMER BEHAVIOUR
MARKET RESEARCH
An application for conducting consumer studies and managing shop or service point customer purchasing experience.
CLIENT: Współpraca z Merit Lead
PLATFORM: Oculus, HTC Vive
ENGINE: Unreal Engine 4
CUSTOMER EXPERIENCE
The application allows analyzing the customer purchasing process step-by-step, examining the most popular purchasing paths, supporting visual merchandising, and checking the impact of interior design on the customer’s mood at a store.
CUSTOMIZED APPROACH
The application was created in collaboration with Merit Lead – a company responsible for the scientific correctness of the studies. Using the virtual reality technology during consumer studies substantially reduces their costs and allows employing an easily-modifiable VR environment multiple times. For our customers, we create dedicated application versions intended for individual research goals.
TECH DEMO
A short video presenting couple of features implemented in our demo version of application.
TRAINING IN VR
Drawing on our experience and work methodology, we prepare applications for conducting training in a virtual environment. The possibilities are practically unlimited: heavy duty machinery operation, sales procedures, or occupational health and safety. Contact us to get an individual offer!